After starting my new job for the summer I became very concious of time and when I would finish my shift but I didnt have a watch. So I hunted through Ebay in the search of a nice watch. I tried to think of different brands which would be cheaper online and I thought of Swatch. Typed it into Ebay and the most amazing watches came up! I wanted nearly every single one, I found a really cool one from 1991 called Gulp, and this is why I am researching Swatch watches!
The history of Swatch:
Swatch is a Swiss wrist watch brand company that was introduced in March 1983. The first collection of 12 watches was released in Zurich in 1983 they were priced around 39.90 to 49.90. the Swatch watch was so popular and a lot cheaper to make than a standard watch as it was fully automated in its assembly and had 51 components rather than the 91 that made most other watches. In their first year of sales Swatch made one million and the second was 2.5 million.
Swatch became very popular in the 80's and they set a trend with their youthful and playful designs. Some watches were often used as hair accessories to hold in a pony tail. Swatch at this time also worked with artists to create new models.
The Swatch family has become so diverse over the years and there is now about 5 different familys within the Swatch brand. They began to create designs for all seasons and all ages which made them all the more appealing. They soon set a fashion trend and became a must have accessory for all.
The 5 familys of Swatch (taken from Wikipedia):
Swatch Originals: The Originals are plastic cased watches. They are available in various sizes, shapes and designs. The originals have sub-families as well.
Swatch Irony: The Irony family contains all the metal cased watches produced by swatch. They too come in different sizes and shapes.
Swatch Skin: The Skin family contains two sub families: Original Skin and Skin Chronograph. The original skin was introduced on October 6, 1997 as a thinner version of the original swatch watch. It is ultra thin, standing at 3.9 mm, hence the name Swatch Skin. The swatch skin later went on to enter the Guinness World Book of Records as the world's thinnest plastic watch. The Swatch Chronograph is just the swatch skin with a chronograph function. It has two additional buttons on the side of the watch.
Swatch Beat: The Beat family launched in 1998 and incorporated beat watches across the three existing family but adding twists. Swatch Beat is the digital line and integrate Internet Time.
Swatch Bijoux: The Bijoux line is the jewelry line that Swatch released in the new millennium. It partnered with Swarovski to encrust their Bijoux line and watches.
After becoming such a huge fashion must have, Swatch in the mid-80's designed watches with interchangable faces and straps, they came in an array of colours and the faces were made of vinyl. This new era came from the emerging Hip Hop scene. The Swatch group is now the worlds largest watch company and they also own other labels such as Tiffany & co and Calvin Klein.
Jeremy Scott designed for Swatch:
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The above images are just a small selection of the huge designs Swatch have created since the 1980's, each one has its own personality and there really is a Swatch watch for everyone!
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Swatch Advertising:
Swatch advertising over the years has always reflected well on the individual personalities of each watch they create, they're advertising is bold, eye catching, colourful and fun, something that appeals to a wide audience and helps boost sales tremendously.
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Swatch
Swatch enjoys a reputation for reliability, style, cost effectiveness and flair. Since debuting its first line back in 1983, Swatch has unveiled hundreds of different permutations of watches - much to the delight of the world. Although the most popular time for Swatch occurred during the 1980's, when it seemed like everyone had a Swatch watch on their wrist, the company now enters the new millennium with a bang, creating exciting and innovative watches and manages to stay fresh and relevant year after year.
A New Concept for Watches
When Swatch - which means "Swiss-made watch" - was first launched during the early 1980s, the watchmaker had a definite idea about what it wanted to create: Fun, casual accessories that were affordable for just about everyone. Their idea took off immediately; the resulting watches were colourful, peppy and stylish. In no time flat, Swatch watches became must-have accessories, adorning the wrists of people around the world. Today, Swatch's innovation and overriding principles persist with gusto.
Inspiring Style
Inspiring Style
Swatch watches have always been synonymous with innovation and fashion. In fact, they have prompted several trends through the years; most memorably, it was once quite popular to wear two or more Swatches on one wrist. Celebrities and other luminaries regularly sport the trendy timepieces, even to this day. Anyone who's looking for a fun watch that won't break the bank would do well to consider a Swatch.
Competitive Prices
Many truly fashionable watches come with one unpleasant characteristic: a high price tag. Happily, Swatch watches have always been competitively priced so that people with all sorts of budgets can slip them on with ease - and without breaking the bank. Considering their flair and their appeal, these watches are amazingly affordable.
A Bounty of Styles to Choose From
Few watchmakers offer the vast array of different styles that Swatch does. Its Scuba line, which boasts top-notch diving watches, is perfect for outdoors enthusiasts; its Skin line, with its flat, thin designs, appeals to minimalists and to those who just prefer lightweight accessories.
Glitter and Shine with Swatch Watches
As further evidence that Swatch is the watchmaker for everybody, they produce the glamorous Swatch Bijou line for those who really want to make an impression. Swatch Bijou is a line of bona fide jewellery watches that boast elegant Swarovski crystals and other fine features. As is par for the course with Swatch products, the Bijou line is very affordable.
Get the Look You Crave
When you buy a Swatch watch, it's easy to find a look that meshes perfectly with your existing style. Whether you're a sporty outdoors type or a chic socialite, you'll find something that you'll absolutely love among the more than 12 different main types of Swatch watches. High quality, visual appeal, delightful fun and a healthy dose of flair all converge in every single Swatch watch; find a piece you love today!
omg! all excellent :))
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