Tuesday 20 September 2011

Opinion: Marmite, Love it or Hate it..

For my opinion I decided to research the Love/ Hate relationship that people often have with Marmite. Marmite have used this opinion as part of their advertising campaigns and it is their main selling point.




This is the home page for the official Marmite homepage, the first thing they hit on is the opinion of Love/Hate! You can click on the link of love or hate and it takes you to a page which is dedicated to either the wonderfulness of Marmite or the pure hatred of it! 




This is the Love page, there is a link to Facebook where you can like Marmite. There is also information about the good things about Marmite. Things from what you can do with Marmite, to a fan page and merchandise available to buy!




There is a guide about the nutritional values of Marmite, along with a list of the ingredients.


The merchandise page has everything from food to clothing..smothered in Marmite (not literally though!)


Marmite jacket!! 


Marmite computer mouse! :D

















The above images are screen shots from the Marmite Hate site, they have kept it all quite light hearted and in a way I guess they are taking the mickey out of themselves.

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This is a short paragraph from the homepage of the Marmite site, it tells of how the Love Hate campaign started and why. They have made it to show that you either have to love or hate marmite, you cant sort of like it, although some people will like it with cheese or not at all.

I asked friends on Facebook whether or not they liked Marmite and this is the responses I received: