Thursday, 23 June 2011

The Brief...

GOOD: Depends on your perspective, ethics, creative preferences, likes, dislikes (amongst other things). It is a matter of opinion rather than a statement of fact. You need to decide what is 'good' and design something that communicates your opinion, supports your arguement or delivers your points of view.

Brief:
Identify, research and present your opinions of what is 'good'.

Tasks:
Select one object, one place, one activity, one opinion and one concept that you think are good.

Use the summer to find out what is good about them, what makes them good, what other people think about them. Gather a broad range of material facts, figures, images, text and opinions that will help you to understand your subject matter. You should aim to become an expert on your subject matter.

Set up a blog that will record, document and critically evaluate your findings (this should be titled 'What is Good?' and linked yo your home page.

Prepare a 3 minute Powerpoint/ PDF presentation that focuses on one of the above subjects and summarises yoru findings. You should aim to prove you are right (or wrong). You need to make believers of us all as well as propose methods of informing, persuading or educating others through a range of print formats.

Prove it:

Opinions mean nothing if they are not informed. What evidence can you gather, select and deliver in order to back up your belief that something is good. You should aim to gather and categorise appropriate facts, figures and statistics that will establish you as an expert in your subject matter.

Radical, inventive and exhaustive research methods will help to generate/ identify surprising sources of primary and secondary research. Research in order to understand. Select/ categorise in order to clarify.

Your opinions should be backed up by appropriate primary and secondary sources of research (including visual material).

Your presentation should include references to appropriate research into quantitative and qualitative forms of research.

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